ROLLER to Increase Customers’ Sales, Decrease Workload Through Redeam Partnership

The guest-centric all-in-one experience platform for leisure and attraction businesses expands its ability for customers to better sell, market, and manage their business through a single access point.

Broomfield, CO (May 3, 2022) – Redeam, the Experiences and Things To Do sector’s leading and only agnostic, global rich connectivity stack with digitized channel management and gate-ready touchless validation/redemption/reconciliation solutions, and ROLLER, the all-in-one platform that provides leisure and attraction businesses with everything they need to manage the entire guest experience, today announced a joint partnership to enable ROLLER customers to increase their sales and decrease their workloads through Redeam’s robust Channel Manager connectivity solution. Redeam’s Channel Manager delivers centralized, seamless, real-time API connections between multiple resellers and ROLLER customers, reducing the complexity and difficulty of managing ticket sales and capacity across multiple channels. ROLLER customers also benefit from increased awareness and automatically updated venue capacity when a new ticket is sold. By partnering with ROLLER, Redeam can offer attraction and activity operators connectivity to an industry-leading platform that manages their entire guest experience from selling tickets, checking-in guests, signing waivers, and managing point-of-sale, payments, memberships, marketing, guest feedback and reporting,

“Whether it’s for ROLLER’s operator customers to develop or further enhance their strategic distribution goals, we’re keen to be providing our connections to meet the challenge,” said Martin Harlow, Redeam’s Vice President of Sales, Strategic Partnerships and Business Development. “This partnership further establishes Redeam’s commitment to providing connectivity to Res-Tech platforms and operators globally and highlights the outstanding ROLLER team who have implemented our connection.”

“ROLLER is constantly looking for new opportunities to help our clients grow their businesses,” said Claire Davis, Senior Product Manager at ROLLER. “By partnering with Redeam, we are able to leverage their connections to a vast distribution network and provide our clients with an easy way to access new markets. Resellers are seamlessly integrated into our customers’ existing ROLLER platform making the management of sales and capacity effortless.”

To learn more about how tour, attraction, and activity operators rely on Redeam to easily automate their businesses so that they can sell more tickets around the world, visit the Redeam website. To learn more about how you can sell, market and manage your venue with ROLLER’s all-in-one guest experience platform, visit the ROLLER website.


About Redeam

Redeam ( is a Broomfield, CO-based SaaS solutions business that empowers the growth of tours, attractions, and activities so that more people can enjoy the world. Redeam is the only global technology company with an agnostic channel manager solution connecting Supply and Demand of the Experiences sector of travel. Redeam’s middleware solutions enable the touchless, seamless, and automated passing of product and booking data back and forth between Operators and Distributors, thereby enabling the sale of more tickets, a better check-in process for guests, elimination of operational strain caused by too many manual processes or fraud, and improves payment reconciliation timelines. For its innovative solutions, Redeam has garnered over nine accolades and awards including PhocusWire’s Top 20 Start Up’s to Watch for 2019 and the 2018 Future Travel Experience Startup Competition Winner. The company works with hundreds of resellers and partners such as Ticketmaster, Groupon, and Expedia, and serves thousands of attraction and activity operators globally like Walt Disney World, Caesars Entertainment, Farah Entertainment, and other iconic things to do. Redeam also hosts a free Experiences Industry Online Glossary.


ROLLER’s vision is to help create experiences that bring joy and happiness to the world. We aim to achieve this by building technology for leisure and attractions businesses, helping them to deliver amazing experiences for their guests.

ROLLER is a complete software platform for the modern attraction. Our platform is built to support the key areas of your business, and to help you improve operations, grow revenue, and delight your guests.

Our innovative products include; Ticketing, Point-of-Sale, Integrated Payments, CRM, Memberships, Gift Cards, Waivers, Self-Serve Kiosks, Cashless Wallets and more. For a full feature list visit:

Media Contacts:

Elly Willhite

Megan Harr
+61 422 617 007