Redeam was founded by seasoned travel and technology executives with a mission to digitize and transform the Experiences industry. We began by providing award-winning, pioneering technology that eliminated paper vouchers. Today we’re building marketplaces and automated, contactless solutions to seamlessly connect the supply and demand sides of the activities and attractions ecosystem.

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Executive Team

Melanie Meador

President and CEO

Melanie Ryan Meador is a travel industry veteran and business transformation specialist having spent 20+ years in hospitality and online travel prior to joining Redeam in June 2018. Melanie’s travel industry roots began when she worked for Sunburst Hospitality as Director of Revenue Management and Transient Sales, where she pioneered the corporate adoption of online technology “firsts” that led the company to experience exponential revenue growth in just three years. She then went on to serve as VP of Strategic Accounts and Business Development at Orbitz Worldwide, where she led a high-performing global strategic sales and account team. Melanie, a member of HEDNA (Hotel Electronic Distribution Network Association) for 12 years, was an eight-year board member before being elected the National President for two consecutive two-year terms. Melanie also previously served as Chief Strategy Officer at FORTRUST, a Tier III colocation data center, and Chief Revenue Officer of BankRate, where she led a business transformation that resulted in the company’s acquisition. Melanie is also the co-founder and Chief Operating Officer of the Meadors Masters Foundation, a 501c3 nonprofit organization focused on providing humanitarian support globally to those in need. Melanie has a BS in Marketing and Organizational Leadership from Colorado State University.

Chris Neal

Chief Technology Officer

Chris is a seasoned technical/software/infrastructure architect/technical leader who has spent 25 years in hospitality technology. Prior to joining Redeam, Chris was the Director of Architecture for all U.S.-based engineering teams of DerbySoft and the Systems Architect for Pegasus Solutions. At Redeam, Chris oversees the building, integration, and maintenance of outbound API connections from Redeam’s core solutions to the back-end of third parties with whom Redeam partners. This enables Redeam solutions to connect with those third-parties, such as ticketing reservation systems, online travel agents, and ticket resellers, to Redeam customers such as tour and attraction operators. In addition to being responsible for this aspect of Redeam’s technology stack, Chris is also responsible for company web applications. Chris appreciates the difficult problems but can see simple solutions.

Shane Whaley

Vice President, Sales

Shane brings to Redeam a deep, nearly 20-year legacy of selling digital travel solutions globally. An industry pioneer and influencer, Shane has worked in online travel since 2002 for such companies as Booking.com, Secret Escapes, and Get Your Guide before founding the podcast and digital media company Tourpreneur, which he will continue to retain. Shane has also spoken at various travel and tech conferences including EyeforTravel and Arival. Known for his success building sales teams and his personalized problem-solving approach, Shane’s goal is to help operators grow sales and improve operational efficiencies through Redeam’s middleware SaaS solutions. Shane also serves on the board of his county United Way and is a USSF soccer referee, he is a history geek and can often be found enjoying history walking tours when on his travels.

Martin Harlow

Vice President, Strategic Partnerships and Business Development

A 20-year industry veteran and recognized expert on connectivity, Martin was at the forefront of the hotel industry’s digital transformation as they began accepting online bookings and electronically automating the management of multiple resell partners. He has been part of pioneering companies that led the charge of solutions that successfully solved for these problems such as SiteMinder.

Rachel Neal

Vice President, Strategic Business Operations

Rachel is a 20+ travel technology veteran skilled in Product Management & Strategy, Operations, Sales, and Customer Success. She has held senior positions at some of the best-known brands across the travel and hospitality industry, building out two operations, product, and client support organizations from the startup phase to fully functioning, profitable established companies that supported thousands of clients. She is passionate about working with clients, bridging the gap between customer/industry needs and technology that can efficiently and intuitively meet those needs. A published subject matter expert and presenter, Rachel has been a long-time active member of such industry organizations as HEDNA, HTNG (Hotel Technology Next Generation), and OpenTravel Alliance.

Hollis Thomases

Head of Marketing & PR

An award-winning marketing veteran recognized for innovative and creative solutions, Hollis has been serving the travel industry for over 20 years. Hollis’s work generates Redeam’s thought leadership and market positioning to gain a competitive advantage, provides sales enablement and lead generation, builds market awareness and visibility opportunities, and supports fundraising. When she isn’t wordsmithing or conceiving ideas, Hollis can probably be found out riding trails for hours on her mountain bike.

Blaine Cheshire

Chief Financial Officer

A leader with two decades’ experience in financial, accounting, and executive leadership, Blaine is highly skilled at strategic financial planning, leading systems implementation and enterprise-wide process development for growing start-ups and middle-market companies. Blaine’s career includes scaling business operations to manage $35-90M in revenue growth, and he led the funding strategy and provided financial leadership for a successful launch of SpatialKey, a $9M SaaS company incubated and spun out of Universal Mind. Blaine has an extensive bucket list that includes touring the Powder Highway, cycling down the Danube, learning to sail, and learning a few salsa moves so his wife doesn’t have to dance alone.

Our Board & Advisors

Our Awards

“Colorado Companies to Watch” Finalist (2020)

Growjo “Top 100 Fastest Growing Company 2019 for Denver Metro” (2019)

Future Travel Experience Startup Competition Winner (2018)

Phocuswright “People’s Choice Award” Winner (2017)

Phocuswright “General Catalyst Award for Travel Innovation” Winner (2017)

Phocuswright “Award for Travel Innovation” Winner (2017)

Phocuswright “Battleground” Winner (2017)

Our Investors

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