Strength in Numbers: How In-Market Operator Marketing Coalitions Drive Sales

An entire live session dedicated to YOUR Q&As

Thursday, April 30, 2020 at 12:00pm EDT

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Robert Y. Graff
Vice President Sales & Marketing
Bindlestiff Tours

20-year attractions and transportation industry sales and marketing veteran and sought-after industry speaker Robert Graff serves as Vice President of Marketing and Sales for Bindlestiff Tours, a Small Group Tour operator with operations in Las Vegas, Salt Lake City, San Francisco, Seattle and Anchorage. Bindlestiff offers “experiential” day and multi-day tours to the national parks of the U.S. Southwest, Canada, and Alaska. Graff founded Best Vegas Attractions (BVA), a nonprofit marketing consortium group of 35 attractions, and he is the current chair of U.S. Travel’s National Council of Attractions and Experiences (NCAE) and a Board member of International Inbound Travel Association (IITA).

Debra (Deb) Borgwardt
Associate Vice President of Sales & Partnerships
New England Aquarium

With more than 20 years of hospitality and tourism experience, Debra now oversees close to $20M of the New England Aquarium’s $49M in operating revenue. Debra is the Co-Founder and Past President of the Boston Attractions Group (BAG), a collaboration of 21 local attractions working towards increasing group tourism to the Greater Boston area. Debra is highly involved in leadership roles at other travel organizations including as the Vice President of SKAL Boston, a Board Member and China Marketing Committee Member for the Greater Boston Convention and Visitors Bureau, and a Board Member for the National Council of Attractions and Experiences for the US Travel Association.

Bob Schwartz
Director of Marketing & Sales
Trapp Family Lodge

Bob Schwartz is currently the Director of Marketing and Sales at the Trapp Family Lodge in Stowe, Vermont. Previously, Bob held the same role at Boston Duck Tours, where he worked for 20 years. Bob believes in the power of collaborative relationships to help elevate the brand amongst industry professionals and the public alike. While in Boston, he set up partnerships with many Boston area hotels and over 50 local restaurants and attractions. Bob is the co-founder of the Boston Attractions Group and a former member of the China Ready committee for the GBCVB.

Event Overview

Grow your future sales by harnessing the power of your own local operator community! This live streaming event features a panel of sales and marketing leaders who have formed marketing coalitions in-market to collectively help drive more awareness and visitors to their respective attractions. We’re flipping the live-streaming paradigm and dedicating more time to you, the attendees, and your questions. This 45-minute session puts you in the driver’s seat. We’ll introduce our panelists, have them talk briefly about their marketing consortiums, and then you get the bulk of the time to ask these been-there, done-that veterans questions like…

  1. How did they get their coalitions started?
  2. How did they formalize their groups and manage to maintain them?
  3. What obstacles did they face along the way?
  4. What kind of successes (and failures) have they had?
  5. How did they recruit other members?

Plus any other burning questions about in-market coalitions that cross your mind!

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