TUI Furthers Connectivity with Redeam to add more Big Brand Attractions to Expanding Experiences Portfolio

The world’s leading tourism group continues to enhance its digital platform capabilities with deeper Redeam integration


Broomfield, CO (June 30, 2021) – Redeam, the leading and only independent global connectivity stack with digitized channel management and touchless voucher redemption/reconciliation solutions for the Experiences industry, today announced the expansion of its partnership with TUI, the world’s leading tourism group. Through its integration with Redeam, which is connected to top attractions, operators, and events, TUI will add more famous attractions to its expanding portfolio of experiences and further ensure smooth and seamless booking processes for customers. TUI, which continuously invests in new and innovative digital capabilities, collaborates with different technology businesses like Redeam in order to serve and grow its portfolio of over 170,000 excursions, activities, tickets, and transfers. TUI chose to work with Redeam because of its top-quality Things To Do portfolio, which provides real-time inventory and availability, and the ease of its connection, which enables instant ticket confirmation and many reduced manual processes.

“Redeam is proud to expand our partnership with TUI,” said Redeam Vice President, Strategic Partnerships and Business Development Martin Harlow. “This latest extension of our partnership is not only of mutual strategic benefit, but it also endorses Redeam’s incentive to continue to develop and push the boundaries of connectivity technologies in our Things To Do vertical so we can improve our premier technology for all.”

“As Redeam continues its global expansion of connectivity, we’re pleased to bring even more top-quality supply — soon to even include live events like concerts, shows, and sporting events — to our valued distribution partners like TUI,” said Redeam CEO Melanie Meador.

“Expanding our collaboration with Redeam continues the growth of our experiences portfolio, with a specific focus on increasing the number of well-known attractions we can now offer our customers,” said Claudio Bellinzona, Executive Vice President of Supply Management at TUI Musement, the Tours & Activities division of TUI Group. “We were already offering great attractions, such as Top of The Rock and Sightseeing Pass, but as travel returns and people look for new experiences, we can now provide even more options, including Walt Disney World.”

To learn more about how tour, attraction, and activity operators rely on Redeam to easily automate their businesses so that they can sell more tickets around the world, visit the Redeam website. Experiences from TUI can be booked on and


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About Redeam

Redeam ( is a Broomfield, CO-based SaaS solutions business that empowers the growth of tours, attractions, and activities so that more people can enjoy the world. Redeam is the only global technology company with an agnostic channel manager solution connecting Supply and Demand of the Experiences sector of travel. Redeam’s middleware solutions enable the touchless, seamless, and automated passing of product and booking data back and forth between Operators and Distributors, thereby enabling the sale of more tickets, a better check-in process for guests, elimination of operational strain caused by too many manual processes or fraud, and improves payment reconciliation timelines. For its innovative solutions, Redeam has garnered over nine accolades and awards including PhocusWire’s Top 20 Start Up’s to Watch for 2019 and the 2018 Future Travel Experience Startup Competition Winner. The company works with hundreds of resellers and partners such as jetBlue Travel, Groupon, and Expedia, and serves thousands of attraction and activity operators globally like Walt Disney World, Caesar’s Entertainment, ExperienceHub, and other iconic things to do. Redeam also hosts a free Experiences Industry Online Glossary.


About TUI Musement

TUI Musement is a leading Tours & Activities business that combines a scalable digital platform with local service delivery in more than 140 countries worldwide. Available in all major holiday and city destinations to travellers around the world, including the 28 million annual TUI customers, there are currently more than 170,000 experiences, including excursions, activities, tickets and transfers. These are distributed through the Musement and TUI websites and apps, and B2B partners, including the world’s leading OTAs, tour operators, cruise lines and travel companies. TUI Musement is one of the major growth areas of TUI Group.


About TUI Group 

TUI Group is the world’s leading tourism group and operates worldwide. The Group is headquartered in Germany. TUI’s share is listed on the FTSE 250, the benchmark index of the London Stock Exchange, and on the Regulated Unofficial Market in Germany. The TUI Group offers integrated services from a single source for its 28 million customers, 21 million of them in the European national companies. The entire tourism value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue and Robinson and 15 cruise ships, from the MS Europa and the MS Europa 2 in the luxury class and expedition ships to the Mein Schiff fleet of TUI Cruises and cruise ships at Marella Cruises in Great Britain. The Group also includes leading tour operator brands and online marketing platforms across Europe, five airlines with more than 100 modern medium and long-haul aircraft and over 1,000 travel agencies. In addition to expanding its core business with hotels, cruises via successful joint ventures and activities in holiday destinations, TUI is increasingly focusing on the expansion of digital platforms. The Group is transforming itself into a digital company. Global responsibility for sustainable economic, ecological and social action is at the core of our corporate culture. The TUI Care Foundation, initiated by TUI, focuses on the positive effects of tourism, on education and training and on strengthening environmental and social standards with projects in 25 countries. It thus supports holiday destinations in their development. The globally active TUI Care Foundation initiates projects that create new opportunities for the next generation.