Ticketmaster partners with Redeam to connect live events with attraction and experience booking

Ticketmaster Teams Up with Redeam to Help Travelers Purchase Tickets to Live Events as They Book Trips

New partnership will allow live events to connect with travel platforms globally


LOS ANGELES (February 4, 2022) –Ticketmaster, the global leader in ticketing, now helps travelers buy tickets to concerts, sports games, and other events when they book their trips on global travel websites.

Live events have become an increasingly important component of the leisure travel experience. Ticketmaster’s collaboration with Redeam, a technology provider that specializes in connecting global travel sites with attractions and experiences across the tourism ecosystem, empowers event organizers to connect with travelers in new ways.

Event organizers can create special packages and promotions that travelers can combine with other experiences as they book their trip. Redeam then shares these offers across hundreds of travel sites in its global network, including Expedia, Viator, TUI Musement, GetYourGuide and more. The partnership between Ticketmaster and Redeam helps event organizers reach fans actively looking to add a live event component to their trip while creating a seamless booking experience for travelers.

In the U.S. alone, concerts and live events welcomed more than 142 million out-of-town attendees in 2019 according to a report compiled by Oxford Economics. This included 67.3 million day trip attendees and 75.6 million overnight attendees. These figures demonstrate the power live events have in motivating a trip. As consumers crave returning to travel and getting back to enjoying live experiences in 2022 and beyond, an even greater opportunity will exist for travel operators and event organizers to combine offerings.

“With Redeam, we can fundamentally shift the way fans discover and buy tickets to live events when booking travel, whether for a vacation or even a business trip,” said Dan Armstrong, Ticketmaster Executive Vice President of Distributed Commerce.

“People want to book it all in one place – a flight to New York City, a hotel room in Soho, and tickets to a live event,” Armstrong continues. “By tapping into the vast inventory that exists on Ticketmaster’s global marketplace, Redeam partner sites can be a true one-stop-shop for fans and event organizers have the opportunity to reach people as they actively search for events to bundle with their travel experience.”

Powered by Ticketmaster’s open platform, our advanced transactional API technology enables event organizers in diverse destination markets around the world, like Amsterdam, Berlin, Las Vegas, London, Miami, New York City and more, to be connected to best-in-class demand partners. Beyond tours and attraction operators – major league sports teams, festival promoters and concert venues will also have the ability to tap into domestic and foreign inbound travelers to greatly increase their global reach.

“Our relationship with Ticketmaster exemplifies Redeam’s mission: to empower experiences through innovation to inspire more people to travel and enjoy more of the world,” said Melanie Meador, Redeam President and CEO. “This relationship proves our market strength and brings a huge audience to all our distribution partners as well as to our operator customers. As we continue to expand our solution set, we look forward to growing a significant and fruitful partnership with Ticketmaster.”


About Ticketmaster

Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centres and theatres, Ticketmaster processes 500 million tickets per year across 30+ different countries. Ticketmaster is a part of Live Nation Entertainment (NYSE: LYV).


About Redeam

Redeam is a Broomfield, Colorado-based SaaS solutions business that empowers Experiences through innovation to inspire more people to travel and enjoy more of the world. As an extension of its clients’ businesses and a true partner, Redeam agnostically deliver customizable connectivity solutions for Experiences, including a best-in-class Channel Manager. Redeam’s middleware solutions enable the touchless and automated passing of product and booking data back and forth between Operators and Distributors, thereby enabling the sale of more tickets, a better check-in process for guests, elimination of operational strain caused by too many manual processes or fraud, and improves payment reconciliation timelines. For its innovative solutions, Redeam has garnered over nine accolades and awards including PhocusWire’s Top 20 Start Up’s to Watch for 2019 and the 2018 Future Travel Experience Startup Competition Winner. The company works with hundreds of resellers and partners such as JetBlue Travel, Groupon, and Expedia, and serves thousands of attraction and activity operators globally like Walt Disney World, Caesars Entertainment, ExperienceHub, and other iconic things to do. Redeam also hosts a free Experiences Industry Online Glossary.