Redeam to support global travel & hospitality brand Pursuit with attractions channel management

Redeam to support global travel & hospitality brand Pursuit with attractions channel management

Partnership enables Pursuit to better service guests with enhanced digital bookings solution across its attractions portfolio


Broomfield, CO (February 25, 2021) – Redeam, the leading and only independent global connectivity stack with digitized channel management and touchless voucher redemption/reconciliation solutions for the Experiences industry, and Pursuit, a global attractions, hospitality and entertainment brand that weaves elements of wonder and amazement across a collective range of awe-inspiring experiences, today announced its new partnership allowing more people to enjoy the world. Pursuit chose Redeam for its robust attractions industry-specific channel management platform, which Pursuit plans to employ to enhance and optimize its current channel management practices, improve efficiencies, and create a simplified process to deliver attraction ticket inventory and pricing to multiple OTAs across the globe as well as to deliver direct inventory via Redeam through Reserve with Google. With unique experiences in striking destinations such as Alaska, Banff and Jasper in the Canadian Rockies, Glacier National Park, Iceland, and their FlyOver, flight ride attractions, Pursuit intends to increase its international audience reach and brand visibility while concurrently decreasing manual processes, streamlining accounting, optimizing inventory allocations, and exercising dynamic pricing through OTA channels, all by working with Redeam.

“Pursuit has seen tremendous growth in the attractions space and with the upcoming launch of new experiences including FlyOver Las Vegas in Nevada and geothermal spa Sky Lagoon in Iceland, Redeam’s innovative solution will enable us to integrate seamless channel management strategies into our expanding collection of iconic global experiences,” said Wenda Huseman, Vice President, Revenue Maximization, Pursuit.

“Pursuit is an ideal kind of Redeam enterprise-class operator customer,” said Melanie Meador, Redeam CEO. “They’re a multi-destination company focused on the total customer experience, whether that’s in lodging, unique attractions, or in creating once-in-a-lifetime memories. We couldn’t be more delighted they have chosen Redeam as their digital distribution partner.”

To learn more about how tour, attraction, and activity operators rely on Redeam to easily automate their businesses so that they can sell more tickets around the world, visit the Redeam website. To learn more about Pursuit, the company and its experiences, visit the Pursuit website.


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About Redeam

Redeam ( is a Boulder, CO-based SaaS solutions business that empowers the growth of tours, attractions, and activities so that more people can enjoy the world. Redeam is the only global technology company with an agnostic channel manager solution connecting Supply and Demand of the Experiences sector of travel. Redeam’s middleware solutions enable the touchless, seamless, and automated passing of product and booking data back and forth between Operators and Distributors, thereby enabling the sale of more tickets, a better check-in process for guests, elimination of operational strain caused by too many manual processes or fraud, and improves payment reconciliation timelines. For its innovative solutions, Redeam has garnered over nine accolades and awards including PhocusWire’s Top 20 Start Up’s to Watch for 2019 and the 2018 Future Travel Experience Startup Competition Winner. The company works with hundreds of resellers and partners such as jetBlue Travel, Groupon, and Expedia, and serves thousands of attraction and activity operators globally like Walt Disney World, Caesar’s Entertainment, BigBus Tours, the Intrepid Sea, Air & Space Museum. Redeam also hosts a free Experiences Industry Online Glossary.


About Pursuit        

Pursuit ( is an attractions, hospitality and entertainment company that provides a collection of inspiring and unforgettable experiences in iconic destinations. From world-class attractions, distinctive lodges, sightseeing experiences and wildlife safaris in stunning national parks and renowned global travel locations, to our growing collection of FlyOver flight ride experiences in the vibrant cities of Vancouver, Reykjavik, Las Vegas (expected opening 2021), and Toronto (expected opening 2023), Pursuit’s elevated hospitality experiences enable visitors to discover and connect with these iconic destinations. With a strategic direction to build an expanding portfolio of extraordinary travel experiences, Pursuit remains focused on delivering unforgettable and inspiring experiences in iconic locations worldwide. Pursuit is part of Viad Corp (NYSE: VVI).