Redeam Partners With First U.K. Landmark for Connectivity and Distribution

London, UK: Redeam, Inc today announced a new partnership with London’s defining landmark, Tower Bridge. This partnership marks the first UK landmark partnership and will allow Tower Bridge to sell tickets more effectively. 

Redeam CEO and President, Melanie Meador says about the partnership, “We are excited to have partnered with Tower Bridge and their respective ticketing system, providing them much needed tools to effectively distribute their iconic attraction to global consumers. Tower Bridge is a well-known attraction in the UK and we are delighted to be connecting them to a vast global audience.”

Redeam’s channel management solution enables sellers of tours, activities attractions and Live Events, allowing for easier management and control or inventory and rates. By utilizing a single API integration, Redeam connects travel activity clients to its global network of hundreds of third-party sellers.

In addition to Redeam’s channel manager for extensive distribution, Tower Bridge will also be participating in Redeam’s Google Things to Do program, targeting consumers looking for Things to Do in their respective area. 

Amy O’Rourke, Marketing Manager at Tower Bridge, said: “We’re excited to be working with Redeam, whose technology will help us connect to a wider market. With this collaboration, we hope to welcome even more people inside Tower Bridge where visitors learn about the history, engineering and stories of the Bridge as well as seeing stunning views and standing on the Glass Floors.”



About Redeam: Our technology enables “things to do ” companies to easily connect with third parties that resell their tickets and power some of the world’s most iconic tourist attractions through the distribution of rates, inventory, and bookings with gate-readable barcodes.


About Tower Bridge: 


  • Tower Bridge was the creation of architect Sir Horace Jones and civil engineer Sir John Wolfe Barry. It took eight years to complete and was officially opened on 30 June 1894 by the Prince and Princess of Wales (the future King Edward VII and Queen Alexandra)
  • In 1982 Tower Bridge opened as a visitor attraction to the public for the first time since 1910. Since then, visitor numbers have grown annually with approx. 850,000 visiting in 2019, which was the 125th anniversary since the opening back in 1894.
  • Visit the iconic Glass Floor on the high-level Walkways, which gives visitors a unique perspective of London 42 metres above the Thames. Visitors are able to tread on the glass floor panels whilst traffic passes beneath their feet. It can withstand the weight equivalent to one elephant or two London Black Cabs.
  • Tower Bridge is supported and managed by Bridge House Estates (BHE) whose Trustee is The City of London Corporation.
  • Tower Bridge is London’s defining landmark and is a proud supporter of the BHE’s charitable arm, City Bridge Trust, generating over £6m a year, which goes towards helping charitable causes across London.