“Tours and activities was coming of age as a sector.
It had spent 10 years, perhaps longer, trying to grow up in terms of technology to improve distribution and delivery.
The sector was also attracting huge attention from investors and seen by many big travel players as a growing part of the product portfolio.
Then the pandemic hit, and its development was arrested.”
This begins a Phocuswire article written by Senior Reporter Linda Fox and prominently featuring Redeam and insights from our CEO, Melanie Meador.