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Redeam CEO to Debate Pricing and Yield Management at Arival Berlin
Leading tour and activity connectivity and ticket redemption solution marries frictionless ticket redemption and reconciliation to real-time reseller management.
Boulder, CO (January 25, 2019) – Redeam, the tourism industry’s leading technology solution for automated reseller management, connectivity, and paperless mobile ticket redemption and reconciliation, today announced that CEO Melanie Ryan Meador will be on stage at the upcoming Arival Berlin conference in Germany which takes place on March 4 – 5, 2019. Ryan Meador will be debating the future potential of yield management and dynamic pricing for the tours, attractions, and activities sector of the travel industry. Already well-practiced in other sectors of travel like airlines and hotels, yield management is in its infancy in the activities and attractions sector. This panel debate intends on educating activities and attraction operators as to the merits, requirements, complexities, and pro/con challenges of implementing revenue optimization strategies based on yield management and dynamic pricing.
In the context of activities and attractions, yield management is an inventory control practice designed to base ticket allocations to reselling partners by day and time slot in order to optimize operator profit. Dynamic pricing is an automated adjustment of pricing based on real-time supply and demand in order to maximize ticket sales. Yield management and dynamic pricing have been more fully-enabled by connectivity solutions like Redeam.
“I’m thrilled to be representing the value proposition side of the yield management and pricing debate for the activities and attractions space on stage at Arival Berlin,” said Ryan Meador. “I have a long history with yield management in the travel industry, and I feel strongly that it’s time to bring these benefits to tours, attractions and activities, the fastest-growing sector of travel today. It’s a crucial and fast-changing time in our sector, and it’s being impacted nearly weekly by investments, acquisitions, and consolidations. More than ever, operators need to be armed with as much relevant information as possible in order to sustain and grow their businesses.”
In addition to her appearance on stage at Arival Berlin, Ryan Meador will be attending the rest of the conference along with other members of her Redeam team. Attendees and media are invited to visit the Redeam booth or book appointments in advance.
To learn more about how tour, attraction, and activity operators rely on Redeam for seamless front- and back-end ticket redemption management and reconciliation and optimized revenue, visit the Redeam website.
About Melanie Ryan Meador
Melanie Ryan Meador was previously Chief Strategy Officer at FORTRUST, a Tier III colocation data center, leading efforts in marketing and strategic and business development, and Chief Revenue Officer of BankRate, where she led a business transformation that resulted in the company’s acquisition. Meador’s travel industry roots began when she worked for Sunburst Hospitality as Director of Revenue Management and Transient Sales where she pioneered the corporate adoption of online technology “firsts,” that led the company to experience exponential revenue growth in just three years. She then went on to serve as VP of Strategic Accounts and Business Development at Orbitz Worldwide, where she led a high-performing global strategic sales and account team. Meador, a member of HEDNA (Hotel Electronic Distribution Network Association) for 12 years, was an eight-year board member before being elected the national president for two consecutive two-year terms. Meador has a BS in Marketing and Organizational Leadership from Colorado State University.
Redeam is a Boulder, CO-based global technology company that dramatically improves tours and activities businesses by enabling a better digital customer experience, eliminating operational headaches and helping clients grow both revenue and number of sales channels through advanced features like channel and yield management. By utilizing Redeam’s technology, clients can easily process a scannable mobile ticket and eliminate the costly, antiquated, all-too-common practice of manually accepting, sorting and counting paper tickets—a practice that leads to lost revenue due to fraud, long lines, and bad online reviews. The company works with hundreds of resellers and serves thousands of suppliers globally, including one of the world’s largest attraction theme parks, major event venues and boat tours, some of the world’s most-visited museums, and attractions like CitySightseeing/Gray Line New York, Ripley’s Believe It or Not, National Geographic Encounter: Ocean Odyssey, and the Intrepid Sea, Air & Space Museum.