Redeam Appoints Seasoned Executive Jeff Grant to Its Board of Directors

Fills independent member seat and rounds out Board with extensive, diverse, and highly successful background in scaling marketplaces


Boulder, CO (August 28, 2020) – Redeam, the leading and only independent global connectivity stack with digitized channel management and voucher redemption/reconciliation solutions for Walt Disney World, Big Bus, Google, Groupon and others selling in the Experiences industry, today announced the appointment of Jeff Grant to its Board of Directors. Grant, currently the Chief Operating Officer of Thumbtack, has an extensive track record of joining fast-growing companies in senior-level positions and playing an instrumental role in creating value. An early veteran of the online travel agency business, having worked executive positions at Orbitz for five years and prior to at American Airlines, Grant’s position on the Board strongly complements Redeam’s other Board members’, and his cross-industry, cross-functional experience with close ties to the investor community is unique. Grant joins the Board at an inflection point in Redeam’s trajectory. Over the past year, the company has experienced significant global growth in large-scale operator and distributor partnerships, validating the company’s vision and timing of product market fit.

“Jeff and I have previously worked together at two different companies, and I can’t express how ecstatic I am to be able to work with him again, this time with him as a Board member of Redeam,” said Redeam CEO Melanie Meador. “Jeff’s extensive, storied, and very successful career in multiple verticals – including travel – and with multiple successful exits will bring a fantastic, fresh perspective to the Board at just the perfect time.”

“I’m drawn to companies that catalyze the transformation of industries from off-line, analog transactions to digitized and automated ones,” said Grant. “As I’ve witnessed firsthand, Redeam, under Melanie’s proven guidance, already has an impressive track record and a passionate team of A-List seasoned professionals who are clearly energized by the opportunity to build better solutions for the Experiences industry. I look forward to serving the company in my capacity as a Board member.”

To learn more about how tour, attraction, and activity operators rely on Redeam to easily automate their businesses so that they can sell more tickets around the world, visit the Redeam website.


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About Jeff Grant

Jeff is a 20-year consumer technology veteran with a strong track record in high-growth and turn-around environments.  He is currently COO of Thumbtack, a leading local services marketplace. From 2016 to 2018, Jeff served first as COO and EVP of eDriving, then as CEO of DriversEd post the carve-out of that business in 2018.  Jeff served as Chief Executive Officer of InsuranceQuotes, a Bankrate owned company, from 2012 to December 2015 and served as President and Chief Operating Officer from 2011 until 2012.  From 2006 to 2011, Jeff served in various executive roles, including Chief Marketing Officer and Senior Vice President, Marketing & Web, at LeapFrog Enterprises. From 2001 to 2006, Jeff served in various senior leadership capacities at Orbitz Worldwide, including Vice President of Product and as Vice President and General Manager of all key travel verticals through his tenure. From 1995 to 2000, Jeff served in a variety of roles at American Airlines in Revenue Management.  Jeff has also provided assistance as an advisor to several private equity and business partners throughout his tenure.  Mr. Grant holds an M.B.A. from the Kellogg School of Management at Northwestern University as well as a B.B.A from the University of Michigan.

 About Redeam

Redeam ( is a Boulder, CO-based SaaS solutions business that empowers the growth of tours, attractions, and activities so that more people can enjoy the world. Redeam is the only global technology company with an agnostic channel manager solution connecting Supply and Demand of the Experiences sector of travel. Redeam’s middleware solutions enable the seamless and automated passing of product and booking data back and forth between Operators and Distributors, thereby enabling the sale of more tickets, a better check-in process for guests, elimination of operational strain caused by too many manual processes or fraud, and improves payment reconciliation timelines. For its innovative solutions, Redeam has garnered over nine accolades and awards including PhocusWire’s Top 20 Start Up’s to Watch for 2019 and the 2018 Future Travel Experience Startup Competition Winner. The company works with hundreds of resellers and partners such as jetBlue Travel, Groupon, and Expedia, and serves thousands of attraction and activity operators globally like Walt Disney World, BigBus Tours, Boston Harbor Cruises, and the Intrepid Sea, Air & Space Museum. Redeam also hosts a free Experiences Industry Online Glossary.