Boulder, Colo. (May 29, 2018) – Redeam today announces that it has appointed accomplished technology executive and philanthropist Melanie Ryan Meador as Chief Executive Officer to lead the company through its aggressive growth stage. Meador has helped build businesses and scale operations at some of the best-known brands in the travel and financial spaces, and brings two decades of experience transforming companies from start-ups to billion-dollar market leaders. Founding CEO Kevin McLaughlin, who is based in San Francisco, assisted with the CEO search and will remain with the company as an Advisor.
“Given Redeam’s rapid growth and positioning in the tours and attractions vertical, we felt it important to have an experienced leader based in our Boulder headquarters,” said McLaughlin. “Melanie is proven leader whose vast experience, recognition and connections in travel and technology will be of tremendous value to Redeam as it further builds and advances its market position.”
Redeam, which helps companies in the burgeoning tours and activities space improve their businesses, has enjoyed significant growth during the past year. Monthly transaction volumes in 2018 are 2100 percent higher than 2017. In March, Redeam announced a $7.7 million Series A funding led by Vertical Venture Partners, with participation from Thayer Ventures, JetBlue Technology Ventures, Tallwave Capital, Peninsula Ventures and several angel investors. Since the funding announcement, Redeam has achieved several additional milestones, including:
- Introducing a new in-house designed handheld device that is more convenient and sturdy to use, scanning vouchers faster and in real time
- Launching new integrations with ticketing reservation systems including Gateway, Ventrata, and FareHarbor
- Increasing partnerships with resellers/distributors around the world to 380+
- Significantly increasing staffing by onboarding seven additional engineers
- Relocating to a new company office to accommodate accelerated growth.
Redeam Board Members Chris Hemmeter and Brad Corona said in a joint statement, “We are excited to welcome Melanie to Redeam at this dynamic and promising moment for the company. She brings an impressive track record as an experienced leader and builder of teams and businesses, which will carry Redeam even further in its penetration of the tours and activities space, which is one of the richest and most promising sub-verticals in travel. Under her leadership, we look forward to the acceleration of the company’s already outstanding results in the months ahead.”
About Melanie Ryan Meador
Melanie Ryan Meador was most recently COO and founder of Denver-based Meadors Masters Foundation, a not-for-profit 501c3 that focuses on humanitarian efforts to assist those in need globally. Prior to Meadors, Meador was Chief Strategy Officer at FORTRUST, a Tier III colocation data center, leading efforts in marketing and strategic and business development. She spent four years as Chief Revenue Officer of BankRate, where she led a business transformation that resulted in a $165 million acquisition. She also served as VP of Strategic Accounts and Business Development at Orbitz Worldwide, where Meador led a high-performing global strategic sales and account team with a portfolio exceeding $1 billion annually.
Redeam is a Boulder, Colo. based technology company that dramatically improves tours and activities businesses by enabling a digital customer experience, eliminating operational headaches and helping clients grow both revenue and number of sales channels. By utilizing Redeam’s technology, clients can easily process a scannable mobile ticket and eliminate the costly, antiquated, all-too-common practice of manually accepting, sorting and counting paper tickets—a practice that leads to lost revenue due to fraud, long lines and bad reviews. The company works with more than 380 resellers and serves nearly 200 customers, including CitySightseeing/Gray Line New York, Ripley’s Believe It or Not, National Geographic Encounter: Ocean Odyssey and the Intrepid Sea, Air & Space Museum.
Kellie Pelletier / Gina Masullo