Groupon Partners with Redeam to Bring More of the World’s Top Experiences to the Groupon Marketplace

Agreement enables Groupon to offer a more seamless booking and mobile redemption experience across Redeam’s supplier network

Chicago-based Experiences marketplace Groupon (NASDAQ: GRPN) announced a partnership with Redeam––a global technology company that empowers the growth of tours, attractions and activities. The partnership enables Redeam’s supplier network to connect their existing booking, yield management and voucherless, mobile redemption capabilities to Groupon promotions––enabling them to reach new customers, sell more tickets and maximize revenue. For customers, the integration enables them to seamlessly find, book and redeem more of the top things to do in their city or wherever they may be.

“Partnering with Redeam has the potential to bring more high-quality, bookable local experiences onto our platform,” said Brian Fields, head of experiences for Groupon. “By integrating with their technology, we’re delivering more tools and capabilities for these merchants and operators to sell more tickets while delivering a great experience for our customers.”

Redeam works with hundreds of resellers and serves thousands of operators globally, including some of the world’s most sought-after attractions, theme parks, event venues, boat tours, museums and more. Its operators include brands like Walt Disney World, BigBus Tours, Boston Harbor Cruises, National Geographic Encounter: Ocean Odyssey, and the Intrepid Sea, Air & Space Museum.

“Groupon’s focus on experiences makes it a force to be reckoned with in the tours, attractions and activities space,” said Redeam CEO and President Melanie Meador. “With nearly 44 million customers, a massive mobile footprint, and a trusted brand, we’re thrilled to partner with them.”

The Groupon and Redeam partnership is expected to go live in Q2 2020.

About Groupon

Groupon ( (NASDAQ: GRPN) is an experiences marketplace that brings people more ways to get the most out of their city or wherever they may be. By enabling real-time mobile commerce across local businesses, live events and travel destinations, Groupon helps people find and discover experiences––big and small, new and familiar––that make for a full, fun and rewarding life. Groupon helps local businesses grow and strengthen customer relationships––resulting in strong, vibrant communities. To learn more about Groupon’s community-building efforts, please visit

About Redeam

Redeam ( Redeam is the only global technology company with an agnostic channel manager solution connecting Supply and Demand of the Experiences sector of travel. Redeam’s hardware and SaaS middleware solutions enable the seamless and automated passing of product and booking data back and forth between Operators and Distributors, thereby enabling the sale of more tickets, a better check-in process for guests, elimination of operational strain caused by too many manual processes or fraud, and improves payment reconciliation timelines. For its innovative solutions, Redeam has garnered over nine accolades and awards including PhocusWire’s Top 20 Start Up’s to Watch for 2019 and the 2018 Future Travel Experience Startup Competition Winner. The company works with hundreds of resellers and partners such as Google, Groupon, JetBlue Travel, and Expedia and serves thousands of attraction and activity operators globally like Walt Disney World, BigBus Tours, Boston Harbor Cruises, and the Intrepid Sea, Air & Space Museum.