Dutch Company EscapeTours Partners with Redeam to Grow Faster

Contactless, gamified tour company pursues ambitious global strategy powered by connectivity


Boulder, CO (June 29, 2020) – Redeam, the leading and only independent global connectivity stack with digitized channel management and voucher redemption/reconciliation solutions for the Experiences industry, and EscapeTours, the fastest-growing city game platform in Europe, today announced a new joint partnership to expand EscapeTours reach through Redeam’s extensive connectivity network. EscapeTours, a concept developed by SOS Events, the largest outdoor company in the Netherlands, is fully automated. Booked and delivered completely digitally, EscapeTours already attracts 100,000 visitors a year and up to hundreds of teams play the same game concurrently. By partnering with Redeam for hassle-free access to countless resellers, EscapeTours predicts it will be available in over 150 cities worldwide by 2022. EscapeTours also looks to Redeam for new industry introductions to expedite forging other important relationships. This will allow EscapeTours more time to focus on building social games rather than a distribution network.

“SOS Events brings truly unique and compelling content to the table through its EscapeTours concept and business plan,” said Redeam CEO Melanie Meador. “The company made an impressive, expeditious pivot at the outset of the pandemic, and in so doing has successfully discovered valuable untapped territory in the Experiences space.”

“Redeam is our Spiderman, a multi-power honest hero for our company,” enthused SOS Events founder Erik Kroon. “Through Redeam, we have the opportunity to reach resellers in a clear and powerful manner without much labor. We can’t wait for our API connection with Redeam to be completed so we can push EscapeTours and our other concepts to the limit!”

To learn more about how Redeam serves the travel ecosystem by seamlessly connecting tour, attraction, and activity operators to the reseller and digital travel agencies that expand distribution and sell more tickets around the world, visit the Redeam website. To learn how SOS Events has gamified tours as the new way of informing, entertaining, and spreading tourists in cities in an original way, visit the EscapeTours website.


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About Redeam

Redeam (www.redeam.com) is a Boulder, CO-based SaaS solutions business that empowers the growth of tours, attractions, and activities so that more people can enjoy the world. Redeam is the only global technology company with an agnostic channel manager solution connecting Supply and Demand of the Experiences sector of travel. Redeam’s middleware solutions enable the seamless and automated passing of product and booking data back and forth between Operators and Distributors, thereby enabling the sale of more tickets, a better check-in process for guests, elimination of operational strain caused by too many manual processes or fraud, and improves payment reconciliation timelines. For its innovative solutions, Redeam has garnered over nine accolades and awards including PhocusWire’s Top 20 Start Up’s to Watch for 2019 and the 2018 Future Travel Experience Startup Competition Winner. The company works with hundreds of resellers and partners such as jetBlue Travel, Groupon, and Expedia, and serves thousands of attraction and activity operators globally like Walt Disney World, BigBus Tours, Boston Harbor Cruises, and the Intrepid Sea, Air & Space Museum.

About EscapeTours

EscapeTours (https://www.escape-tours.com/en), which was originally conceived in 2018 in five Netherland cities to meet a B2B need, evolved in 2019 towards the B2C and tourism markets. On an EscapeTour, people can explore a city live on the basis of an existing historical personality and a good storyline by completing assignments through the city. Solving assignments and correctly answering questions along the route leads participants to the city’s “secret exit.” Fun and educational, EscapeTours are perfect for people of all ages. EscapeTours was developed by SOS Events, the largest outdoor company in the Netherlands.