tour guide throwdown contest


What is the Be a Better Guide Project?

Simply put, we help tour and activity entrepreneurs all over the world create, sell and market their experiences – plus provide coaching on delivering extraordinary service. We bring the world’s top tour leaders and tourism businesses together to learn from one another, share best practices, and be inspired. We also create, film and produce short training videos that are available for free online, as well as develop PDF resources, conduct interviews with industry thought leaders and offer free online workshops.

What is the Online Tourism Academy?

Through our online academy we offer practical training programs for tour businesses, teams and individual guides. In these paid programs, we share complete, step-by-step systems to lead extraordinary tours and deliver ‘knock your socks off’ service. Other programs cover every aspect of building and growing a successful tour business, where we share tactics used by the world’s most successful tour and activity operators.