Tourism Industry Luminary Shane Whaley Joins Redeam

Passionate sales leader known for implementing global business development, growth, and strategies focused on driving revenue and increasing market share joins rapidly growing travel technology company


Broomfield, CO (May 3, 2021) – Redeam, the leading and only independent global connectivity stack with digitized channel management and touchless voucher redemption/reconciliation solutions for the Experiences and Things To Do industry, today announced that highly respected, long-time travel industry veteran and Tourpreneur publisher Shane Whaley will be joining the company as VP Sales. Whaley, a personal brand unto his own right, brings a deep, nearly 20-year legacy of selling digital travel solutions, for online hotel booking and online travel agency (OTA) websites, most recently with GetYourGuide before embarking on his own entrepreneurial endeavor with Tourpreneur. Whaley, known for his success building sales teams and his personalized problem-solving approach, joins Redeam to help operators grow sales and improve operational efficiencies through Redeam’s middleware SaaS solutions. Whaley will continue to nurture and publish Tourpreneur as its own independent business.

“I love what I have built with Tourpreneur, but I miss the camaraderie of a team,” said Whaley. “What I so admire about Redeam and am excited to join is the thriving culture Redeam’s CEO Melanie Meador has built. I’ve watched Redeam’s product evolution and see the kind of industry problems they’re solving. Redeam is making a real difference in the Experiences industry, and I can’t wait to contribute directly to that.”

“I honestly could not pass up an opportunity to work more directly with Shane, whose work and spirit I so admire,” said Redeam CEO Meador. “Shane understands the struggles of small and large operators alike, the fragmented nature of our industry sector, and the value Redeam’s connectivity, distribution, and improved customer experience brings. Shane is going to achieve great things here at Redeam, and we all welcome him with open arms.”

To learn more about how tour, attraction, and activity operators rely on Redeam to easily automate their businesses so that they can sell more tickets around the world, visit the Redeam website.


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About Redeam

Redeam ( is a Broomfield, CO-based SaaS solutions business that empowers the growth of tours, attractions, and activities so that more people can enjoy the world. Redeam is the only global technology company with an agnostic channel manager solution connecting Supply and Demand of the Experiences sector of travel. Redeam’s middleware solutions enable the touchless, seamless, and automated passing of product and booking data back and forth between Operators and Distributors, thereby enabling the sale of more tickets, a better check-in process for guests, elimination of operational strain caused by too many manual processes or fraud, and improves payment reconciliation timelines. For its innovative solutions, Redeam has garnered over nine accolades and awards including PhocusWire’s Top 20 Start Up’s to Watch for 2019 and the 2018 Future Travel Experience Startup Competition Winner. The company works with hundreds of resellers and partners such as jetBlue Travel, Groupon, and Expedia, and serves thousands of attraction and activity operators globally like Walt Disney World, Caesar’s Entertainment, ExperienceHub, and other iconic things to do. Redeam also hosts a free Experiences Industry Online Glossary.

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